The client wanted to increase their online visibility and drive bookings. The resort offered a variety of wellness services and activities, but was struggling to reach their target audience through their current online presence.
We recommended a comprehensive digital marketing strategy that included social media management, website management, paid social, and paid search. We started by creating a new website for the resort that highlighted their unique offerings and made it easy for potential guests to book their stay.
Next, we focused on social media management, creating and curating content that showcased the resort's stunning location and wellness services. We used a mix of organic and paid social media to reach a wider audience, targeting individuals interested in wellness, yoga, and meditation.
In addition to social media, we also launched a paid search campaign that targeted individuals searching for wellness retreats and yoga vacations in northern India. We utilized keyword research and ad scheduling to ensure that our ads were shown to potential guests at the right time and in the right place.